Advertising Information

Contents

There are very few woodworking-related magazines available on the Internet, and those that do have a presence are far more interested in convincing the reader to buy the related paper-based magazine than in providing useful information. In general, these web sites provide teasers, rather than real content.

Amateur Woodworker is only available on the Internet: there is no paper-based equivalent. Because of this, the magazine provides full and comprehensive details of its projects, including a detailed explanation, photographs, sketches and plans where necessary. Each month, two new projects are published, as well as any additional jointing techniques or finishes that may be required.

The current array of woodworking magazines can be split into two distinct camps: the professional and the very basic. The professional magazines are aimed at people with access to a plethora of woodworking tools, such as highly professional table saws, shapers and so on. Although the resulting projects are of a very high quality, the audience has been limited to those few that take woodworking very seriously, such as professional carpenters. Conversely, the very basic magazines require fewer tools, but the resulting projects show little imagination, such as basic tic-tac-toe games, bread boards and the like. Amateur Woodworker bridges the gap between these two camps, offering well-designed challenges to people who have a limited number of power tools.

Each month, Amateur Woodworker offers two complete projects to its readers. Projects are designed and built by the Amateur Woodworker team and are passed on to our readers free of charge. These projects range from less adventurous, but useful -- such as picture frames -- to the more adventurous such as the twisted bedside lamps published in the first issue of Amateur Woodworker.

Included with each project are:

• a detailed description of how the construction should be completed;
• photographs of the finished project;
• photographs of any complex intermediate step (if necessary);
• sketches of complex intermediate steps;
• sketch-based plans for the project;
• full detailed plans (where necessary).

More importantly, many of the Amateur Woodworker plans provide the flexibility for each individual to add his or her mark by modifying the shape, or style of the project.

At the beginning of each month, when the new issue is published, the previous month's projects are moved into the archive section of the magazine and two new projects are published. By offering an archive, Amateur Woodworker provides its readers with an ever-increasing library of projects.

Advertising in this section

Advertisers can sponsor a particular project each month. This provides the advertiser with the following slots:

• A banner (200 x 80 pixels) on the magazine's home page. This remains on display for a duration of one month. It is possible to purchase a full-length (400 pixel) banner on the home page, depending upon advertiser demand and availability.
• A banner (400 x 80 pixels) at the bottom of the particular project that you have sponsored. This banner remains attached to the project for the life-span of the magazine. After its initial month as a new project, the sponsored project will be moved into the archives section where it will remain.

At the end of each month, the advertiser will be provided with statistics showing:

• how many readers saw the advertiser's banner on the home page;
• how many readers looked at that specific project
• how many readers clicked on the advertiser's banner

Note: reader clicks on banners can either send them to the advertiser's own web site, or to additional pages of information within Amateur Woodworker.

For prices please contact the advertising department.

This is an evolving section providing details of how to make all of the joints necessary to complete the featured projects. Originally, this section only provided details of joints used within Amateur Woodworker projects, but as more of our readers have begun to use the magazine as a reference source, requests for additional information has increased. To cater to this demand, Amateur Woodworker now carries details of the following joint types:

• Dovetail joints (both router-made and handmade techniques);
• Mortise & tenon;
• Dowel joints;
• Slotted tenon joints.

Each joint featured within Amateur Woodworker includes a detailed explanation, as well as any illustrations that are deemed necessary to improve the description.

In keeping with Amateur Woodworker's policy of being driven by reader demand, new jointing techniques will be added as requested, or when used within Amateur Woodworker projects.

Advertising in this section

Advertisers can sponsor the entire joints section for a minimum period of one month. This provides the advertiser with the following slots:

• A banner (200 x 60 pixels) on the magazine's home page. This remains on display for a duration of one month.
• A banner (400 x 80 pixels) at the bottom of each joint description. This banner remains for a duration of one month.
• A banner (400 x 80 pixels) at the bottom of the general joints page. This banner remains for a duration of one month.

At the end of each month, the advertiser will be provided with statistics showing:

• how many readers saw the advertiser's banner on the home page;
• how many readers went to the joints section;
• how many readers clicked on the advertiser's banner.

Note: reader clicks on banners can either send them to the advertiser's own web site, or to additional pages of information within Amateur Woodworker.

For prices please contact the advertising department.

The finishes section provides details of all types of finishes used within the magazine. As with the joints section, the finishes section is constantly evolving, with new finishes being added as and when they are used within projects. However, reader demand has recently led to a dramatic increase in the number of finishes featured within this section and these finishes now include:

• Distressing (antiquing) wood;
• Oil finishes:
  • Danish;
  • Linseed;
  • Teak;
  • Organoil;
  • Mineral.
• Stains:
  • water-based stains;
  • oil dyes;
  • alcohol stains;
  • pigment dyes;
  • wax stains.
• Varnishing;
• Waxing.

In keeping with Amateur Woodworker's policy of being driven by reader demand, new finishes will be added as requested, or when used within Amateur Woodworker projects.

Advertising in this section

Advertisers can sponsor the entire finishes section for a minimum period of one month. This provides the advertiser with the following slots:

• A banner (200 x 60 pixels) on the magazine's home page. This remains on display for a duration of one month.
• A banner (400 x 80 pixels) at the bottom of each finish description. This banner remains for a duration of one month.
• A banner (400 x 80 pixels) at the bottom of the general finishes page. This banner remains for a duration of one month.

At the end of each month, the advertiser will be provided with statistics showing:

• how many readers saw the advertiser's banner on the home page;
• how many readers went to the finishes section;
• how many readers clicked on the advertiser's banner.

Note: reader clicks on banners can either send them to the advertiser's own web site, or to additional pages of information within Amateur Woodworker.

For prices please contact the advertising department.

In November, 1997, Amateur Woodworker launched a games section. Initially, this has one game -- a Java-based concentration game -- but we anticipate adding to this section within the next year. The concentration game involves matching identical tools in a four-by-four block of tiles. The ten fastest times are recorded into a high score table.

The concentration game is sure to become one of the most popular sections within Amateur Woodworker, especially as we are offering a prize for the fastest completion. This is an ideal advertising location: advertisers can supply their own product as a prize, and are additionally given an advertising banner on all pages within the games section, as well as a small logo on the home page.

Advertising in this section

Advertisers can sponsor the games section for a minimum period of one month. This sponsorship package is slightly different to that of other sections because the advertiser is expected to supply to prize for the competition. This prize must be something that both Amateur Woodworker and the advertiser agree upon. Note that if the prize uses an electrical supply, an alternative prize must be offered in case the winner is outside of the US. Advertising in the games section provides the advertiser with the following slots:

• A banner (400 x 30 pixels) on the magazine's home page advertising the game and its prize. This banner is situated between the two projects and as such has greater prominence that other advertising positions on the home page. Note: clicking on this banner will take the reader to the games page, not to the advertiser's pages;
• A banner (400 x 80 pixels) at the bottom of the games section's introductory page;
• A banner (200 x 30 pixels) at the bottom of the actual game's page.

At the end of each month, the advertiser will be provided with statistics showing:

• how many readers saw the advertiser's banner on the home page;
• how many readers went to the games section;
• how many readers clicked on the advertiser's banner.

Note: reader clicks on banners can either send them to the advertiser's own web site, or to additional pages of information within Amateur Woodworker.

For prices please contact the advertising department.

Due to popular demand, Amateur Woodworker added a wood types section to the magazine in November 1997. This section provides a brief description of each hardwood and softwood. Additionally, a small picture of each wood is provided so that the reader can see what it looks like.

This section provides descriptions of more than 35 hardwoods and eight softwoods, and one of the most comprehensive wood type references available on the Internet.

Advertising in this section

Advertisers can sponsor the entire Wood Types section for a minimum period of one month. This provides the advertiser with the following slots:

• A banner (200 x 40 pixels) to the right of the Amateur Woodworker logo on the Wood Types main page. This banner remains for a duration of one month. This page remains visible regardless of which woods are viewed.

At the end of each month, the advertiser will be provided with statistics showing:

• how many readers went to the wood types section;
• how many readers clicked on the advertiser's banner.

Note: reader clicks on banners can either send them to the advertiser's own web site, or to additional pages of information within Amateur Woodworker.

For prices please contact the advertising department.

Advertising in Amateur Woodworker is extremely simple and straightforward. For the majority of advertisements, production can be handled by Amateur Woodworker at little or no cost to the advertiser. The formats required for submitting advertisements vary depending on the size or complexity of the site, but advertisements can be inserted using as little as a letterhead or logo with the necessary advertising copy.

Mechanical Data and Deadlines

Ready to use adverts should be submitted in either Jpeg of Gif format and should be no larger than 15Kbytes. The advert, and any associated pages of HTML should be submitted by the 23rd of the preceding month. Amateur Woodworker cannot guarantee the inclusion of any adverts that are submitted after this date and a cancellation charge may be applied.

Raw material that you wish to have converted into an advertising banner (such as business letterhead) must be provided by the 10th of the preceding month, along with a sketch of the proposed advert. Amateur Woodworker cannot guarantee the inclusion of any adverts that are submitted after this date and a cancellation charge may be applied. Note, the production of an advert is an additional premium. This charge depends upon the complexity of the individual banner and will be negotiated on a case-by-case basis.

Cancellation Fees

Advertising campaigns that are withdrawn part way through a series booking may be liable for a cancellation fee. This will not exceed the cost of one month's advert.

Additionally, advertising campaigns that are canceled within five days of the publishing date may be liable for a charge of not more than one month's advertising fee.